Where Entertainment Never Ends
The groundbreaking app Innfinite was designed for a National Linked Quiz, offering pub-goers the chance to compete in a quiz like no other, against players nationwide for cash prizes. But that was just the beginning – Innfinite now features music requests, custom playlists and even karaoke options – all aimed at keeping customers engaged and coming back for more.
Innfinite
THE CHALLENGE
Having previously delivered a successful sub-brand for the Rudd Group’s Cool Clear, Design by Ant was invited to create the logo for their latest venture: an entertainment system app for the pub trade, cleverly named ‘Innfinite.’ The App was initially designed to support a National Linked Quiz, but it’s scope quickly expanded.
THE SOLUTION
The solution felt almost intuitive – the name Innfinite practically begged for an infinity symbol to be featured in the logo. We took this concept and made it unique by creating an infinity sign out of 25 entertainment-themed icons, including musical notes, microphones, footballs, playing card symbols, and console-inspired elements. Each icon was carefully selected to align with the app’s diverse features and the direction set out in the initial brief.
As the app evolved, these icons became even more relevant, helping to future-proof the product as it expanded to include additional interactive features. The final logo effectively captures the endless possibilities that Innfinite offers, while also remaining flexible enough to grow with the app.
Press Play [Above]
Design by Ant also explored an alternative design that emphasised a large triangular play button. Ultimately, the infinity sign version was chosen – and we believe it was the right choice. This logo not only encapsulates the app's current offerings but also leaves room for the continuous innovation that defines Innfinite.
Cool Clear [Below]
A previous Rudd Group project, delivered from Design by Ant, was for Cool Clear – a newly set up venture that supplies Bottle Coolers, Glass Washers & Ice Makers for the hospitality sector. The final chosen logo and colour palette are shown below, followed by a selection of logo options we initially presented to the Rudd Group.
