TR&L
Lifting Standards, Elevating Safety
Teesside Rigging and Lifting – internally known as TR&L – is a leading training centre in the heart of Teesside, Northeast England. Covering a vast 7,500 square feet, they offer a comprehensive range of accredited rigging, lifting, and health and safety courses, catering to both onshore and offshore industries.
THE CHALLENGE
With ambitions to expand beyond their Teesside base to destinations as far afield as the Middle East, TR&L needed a brand refresh that would resonate industry-wide.
Design by Ant partnered with a Harrogate-based business consultancy, which tasked us with revitalising the Tesside Rigging and Lifting brand that had begun to feel outdated and a little lost – the aim was to re-align the new brand with TR&L’s forward-looking vision.
THE SOLUTION
Design by Ant’s approach was to make the brand instantly recognisable and impactful. We noticed the existing logo featured an ampersand resembling a hook – an element we knew had untapped potential. By bringing this ‘hook’ to the forefront, we created a dynamic visual identity that became integral to the TR&L brand.
The colour palette of bold yellow vs black wasn’t just eye-catching; it was a natural fit. These colours are synonymous with safety and construction, they also reflect the key equipment used at TR&L’s main training site. The perfect choice for reinforcing TR&L’s brand identity.
We also played on the ‘hook’ motif by cleverly integrating it into the brand’s messaging – repeating it in phrases like ‘Safe & Sound’, ‘Above & Beyond’ and ‘High & Mighty’ gave TR&L a confident voice that spoke directly to their core training offerings.
To support the proposed business expansion, Design by Ant suggested a phased rebranding approach. While TR&L was already a familiar acronym among existing clients, evolving the brand to emphasise this name made sense. It allowed the company to step beyond the confines of Teesside and cater to a global market. Plus, it rolls off the tongue a lot easier.
The rebrand also introduced a new strapline: ‘You’re in Safe Hands’, capturing TR&L’s commitment to safety and excellence.
